Wi-Fi

Wi-Fi

If you are planning or hosting an event and the venue offers free Wi-Fi, dont expect it to be superb and fast paced.

When you walk into an event with 300 people, all using iPhones, Blackberrys and other devices, all searching for the Wi-Fi it will run slow, it will also clog the bandwidth for the main user or presenter using it.

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Think Tank

Think Tank

When you are planning your marketing or your customer engagement don’t discount your staff as a viable – Think Tank.

Use them as a soundboard to create relevant, viable and cost effective ideas for marketing, after all they may use different things or ideas for consumerism

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Post Event

Post Event

To all of those working in operations post event is just as important as the event itself. Getting feedback on the day or afterwards is also gratifying, but my gripe is today that plan your post event the same way you plan the event itself.

Clear it down, relay, refresh, reopen… turn it into a sales tool, don’t leave it languishing 2, 4 or 24 hours later, clean as you go and create an ethos of post event management as well as event management itself.

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Deadlines

Deadlines

Don’t think that by setting deadlines you are;

a] motivating your staff
b] adding value or spontaneity
c] achieving anything more quickly
or
d] getting a result that will be profitable or even healthy for your business.

Deadlines are meant to be productive !!

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Wine

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If you sell wine as a or in your business, don’t think that your customers are not savvy enough to know that your adding 1000% mark up on the price.

Having a smaller wine list starting at a very low price will enable you to drive more yield through your wine sales and having a box wine for the bar or house wine will further drive down the cost and increase the yield.

Don’t forget supermarkets are currently offering quality bottles from as low as £3.99 whilst still making at least 70% GP. You could do the same …

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Experience Cooking

Experience Cooking

With the re-education of children in the kitchen a hot topic at the moment, use the momentum to offer a cooking a experience either at your establishment or at your customers homes.

Cooking programs are heavily watched by all ends of the spectrum, with such shows as Man Vs Food now becoming iconic in the younger market too

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Happy Valentines Day

Happy Valentines Day

Relevant post today, no, Valentines day is normally a signal and a sign that business is about to pick up…

Watch this space, stand by the phone…

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